The idea for this company emerged from a few simple beliefs...
...that it's okay if you want to change a couple things about yourself
It started with a common enough desire—to lose a few inches of midsection fat—and a Google search for the revolutionary liposuction alternative known as CoolSculpting. This nonsurgical treatment revolves around something pretty simple but also pretty powerful: temperature. The secret to spot-reducing fat, it turns out, is to chill the area for sustained periods of time. The cold will literally kill the fat cells, while leaving surrounding tissues perfectly fine. Unfortunately, a round of CoolSculpting typically costs $600 to $1,200, and it often takes multiple treatments for patients to see the results they're looking for.
...that losing your belly and love handles shouldn't cost an arm and a leg and a car note.
But what if something as affordable as a waist trainer could be modified to use the fat-destroying power of coldness? This would allow users to treat themselves at home while reading a book or in the car on the way to work, and best of all, it could be used over and over at no additional cost.
...that the Universe gives us everything we need to create the lives we want
This thought led to more Google searches and the idea that a fat-freezing waist trainer should be just one element in a fitness system that helps users shape themselves—naturally.
So for the cost of one CoolSculpting session, I decided to start a business that would allow me to share these beliefs with everyone who wants the same results I wanted.
Join me on my journey!